AMAZON IS NOT A MARKETPLACE - IT'S A SYSTEM

Skillionaires Podcast

Episode 13 - Jason Kwao

[Angela Thomas]

Hello everybody to another episode here in this show of the podcast Skillionaire, the podcast where stories stick and strategies that scale. I have an amazing guest today. I've been so long after him.

I'm telling you guys, I am so glad that he's here. He's also known as the Amazon King, has been several times also in newspapers. He actually masters not only marketplaces, he dominates them.

And he is not only a product ranker, he is really bringing brands to drive the growth. Welcome Jason Guao here to the podcast. I just wanted to know more about your Amazon success because you know, me coming from Germany, having also a background strongly in the beauty industry, trying to sell my products on Amazon.

I really know what you're talking about and I am very happy to pick your brain.

[Jason Kwao]

Thank you so much for the intro. I mean, absolutely beautiful and absolutely pleasure to be here today, Angela.

[Angela Thomas]

Thank you. Thank you for being here. Tell us, you are in the UAE here since 2023.

I just came to know and I found your journey, actually, from such a short time, really like, so amazing that I really wanted to know what is actually the background of it to do so. And why did you start as a pizza boy? And how this is coming all together?

[Jason Kwao]

Yeah. So with my life and with my story, I also always felt like I had a guardian angel, you know, people helping me, guiding me, like similar to what you said. For me, I realized my mom, she told me early on that my grandfather, her dad was an entrepreneur.

You know, he made money, but he ended up dying. So he left the family in a very difficult situation. But every time I do business, or I'll do anything in business, I always feel like he was there guiding me, giving me support, telling me, do this, do that.

[Angela Thomas]

I get goosebumps with that.

[Jason Kwao]

It's beautiful. Every time I think about it.

[Angela Thomas]

It's a beautiful way of carrying his energy along your way and actually living his legacy and grow it.

[Jason Kwao]

Literally. So I feel very proud to, you know, be an entrepreneur, have become an entrepreneur because before I was going off to university, I was following what all my friends were doing. I had a moment where my life almost ended because I was hanging around with the wrong people.

But then I realized, okay, now it's time for me to live my life, my way, live my purpose, help people, serve people. And that way, you know, things aligned. I dropped out of university.

I needed money. I started delivering pizzas and I'm delivering pizzas and making money, but now I need to invest the money and I'm buying so many items off Amazon every single day. And in my mind, it just clicked, you know, why don't you just start selling on Amazon instead, rather than always buying.

And then I started learning the process and, you know, it's been six years from that moment. We moved to Dubai. It was difficult at the start because we were still figuring out like, what should we do?

But then we used to work with an agency and they gave us our first client. So they gave us our first client and then we started figuring out, okay, how can we get more clients? And then we get more clients.

We're building, people are reaching out to us. We're sharing our success. They're reaching out to us and we're building, building, building.

[Angela Thomas]

And the beauty space is actually one that I've worked in, you know, I'm going to pick your brain on that a little bit, but let's move first to what's your shifting moment. What was the moment where you realized, okay, I wanted to proactively bring the legacy that I inherited from my family, basically, to life. What made you shift actually as an entrepreneur?

Where was the gap that you leveraged?

[Jason Kwao]

Yeah. So for me, I feel like all my life, I was literally living unconscious. I wasn't really planning.

I was just really following my parents and say, you know, you're going to go to school. You're going to go to university, probably become a doctor. My dad thought I was going to become a pharmacist.

That's the path I was heading on. But, um, as I was at university, there was a moment where I got into an argument with a gang member, let's say. And in that moment, we're in the alley and he pulls out a knife and, you know, he's ready to stab me.

But somehow, you know, I managed to escape that situation. But as I'm in my university room now and I'm sitting there and I'm crying, like, you know, I'm only 19 years old, but my whole life could have been gone, you know, just finish. And my dad always used to say to me, like, boys, why don't you just read books, read some more?

And I realized, okay, I really want to be rich. Like, that's what I really want. That's what I'm really after.

I want a good life. You know, I want to provide for my wife, my family, my kids, my parents, you know, I want to change the world, make a positive impact. And so I picked up my first book, Rich Dad, Poor Dad.

It was such a great book. It was so eye opening. And there was a few things in there that it said, for example, you know, don't work just to earn, work to learn.

And for me, every single job I've had since then, I really try to plan strategically, like what am I learning from this apart from the money I'm making? Like, it's really about learning the skill set that will, you know, make everything bigger. Yeah, I just leveraged that.

[Angela Thomas]

Very good. Very good. And you then had, you said, bought a lot of stuff on Amazon, and you just came to this idea to turn it around.

Why don't you put this stuff on Amazon?

[Jason Kwao]

Yeah.

[Angela Thomas]

To sell?

[Jason Kwao]

Yeah.

[Angela Thomas]

Okay. And I know from my business background, I know Amazon is, may I say this, a pain in the ass.

[Jason Kwao]

100%.

[Angela Thomas]

When it comes to being a seller, I thought always, also, it is a worth path to go. And I had to experience that really, to figure out, okay, that's not my path. But that's why I'm very interested of where you make the difference.

And where would you have made the difference in meeting me like six, seven years ago? With your knowledge from today, of course.

[Jason Kwao]

Yeah. I mean, Amazon, I always say, like, it's a bad relationship, but I'm addicted to it. You know, I come back, they spank me.

I'm like, you know, yes, mommy. Amazon is a complicated game. But I feel like I fell in love with it.

And one thing I learned as well, when I met my wife is, you know, when you go through difficult moments, it doesn't necessarily mean that you should stop or you should quit. When you go through difficult moments, it's usually a sign that there's something there for you to learn, to grow, to leverage, you know, to move to the next stage of life. Before I found Amazon, I'd start something, it gets difficult, I'll quit.

I'll start something, it gets difficult, I'll quit. But with Amazon, I fell in love with the game. I fell in love with the challenges.

Like lots of things can go bad on Amazon. Like literally right now it's Black Friday, the client is shipped in stock. Amazon is taking so long to scan in the stock, like the client's losing money.

But these are issues that we deal with. And very strategically, what we've done is we've put the items as merchant fulfilled, which is like, you know, you ship it from your own warehouse and then, yeah, you still get the sales. You can still make the money.

So, you know, we come up with lots of different creative ideas of, you know, every challenge that Amazon will throw at us, we're trying to overcome it and use our skills and our insights to make it better. And had I met you back then, it honestly depends what situation you're in. Like, you know, how much are you selling so much so far?

Like what can we really, you know, get some of their sales and, you know, buy them for ourselves. Yeah.

[Angela Thomas]

My first journey in Amazon is actually, um, by selling my book over Amazon. So I wanted to, um, write a book. I did wrote a book in, uh, throughout Corona and I wanted to land an Amazon bestseller.

So putting my book on Amazon was the first step. And I was not really happy about the situation that I placed my book there and would not be able to gain the client's data.

[Jason Kwao]

Ah, yeah.

[Angela Thomas]

And that's where I thought like, okay, let's find a way around.

[Jason Kwao]

Yeah.

[Angela Thomas]

And I found a way around and then I had the data of my clients and that was the first step. But being then a seller on Amazon, it had actually brought me thoughts, especially through the Corona time with our industry or in our industry, it is a lot of, uh, possibilities around. Yeah.

Everything was sold on Amazon. Everything was playing on Amazon. So I, out of an entrepreneurial mindset and out of an entrepreneurial view, I had to look at this situation, neglecting this point of view would have been just stupid.

And it helped us certainly throughout the, uh, the pandemic, uh, time to deliver our product, not to spoil our product, but it also didn't bring much revenue because yeah, we had to deliver it ourselves. And even if we would have brought it to the Amazon warehouse, it would have eat up our margin. And that's what actually out of an entrepreneurial mindset.

Yeah. That is the big point that I see the margin of, of it out of my point of view, correct me if I'm wrong. I certainly can learn a lot from you, but out of my point of view, I should have said either a very unique, a product or a mass product.

So I can get the margin over the numbers. So how much is it a numbers game, this Amazon, uh, black box or rabbit hole?

[Jason Kwao]

Yeah. So it depends, you know, I think, uh, when it comes to Amazon, the market is the most important, like in what market are you actually launching your product? Like what is the market size, right?

Because if you launch into a market where, you know, there's only one buyer, you know, unless there's a repeat buyer, maybe buy once a month, once a year. But if it's a market where, you know, I'm top sellers making, let's say a hundred K per month selling that product. And then you come in with your products.

If it's the same, you know, people will be like, I'm already buying this one. Why would I buy this? But if you have a differentiating factor, you know, you show them, you know, compare product a, compare product B, you definitely want product A because we have this, this, this, this, these are the unique selling points.

Now these customers are not going to come to your products. Right. And if it's a repeat repeatable product as well, you know, you get those repeat purchases.

And one thing I know about Amazon as well, that I really love is at the start. Yes. You will pay for advertising, you know, for customers to see your product, but as they're buying it more and more and more, you start ranking for those keywords, you know, and you get more visibility.

And that visibility is now free. You know, people can click on it. They see your products, they're buying, Amazon's making money, you're making money, you're spending less on advertising.

So for me, Amazon, and don't necessarily say it's an easy game to go ahead and win. It's a long-term game. When you play short term, you might take a few losses, but when you play long term, and you play very strategically, you have the opportunity to win.

[Angela Thomas]

It's very good. And I'm interested in, out of my point of view, I'm very attracted by the business model, Amazon itself, by the mindset of the entrepreneur who is behind Amazon. So how much it played for you a role in making a decision to actually go ahead with this Amazon business?

[Jason Kwao]

Do you mean Jeff Bezos himself? You know what, for me, I never really focused much on Jeff Bezos. I tried to listen to one audio book, but he doesn't do much interviews.

The only reason he's doing more stuff publicly. But I looked into Sam Walton, who is the founder of Walmart. So he, he has a book, you know, Made in America.

And he talks about his journey of starting his first store and, you know, tactics he would use. And sometimes he'll go to the shop in the hour and he will look on the floor to see with a measuring tape, like, are they doing something different? Are they doing something more strategic?

So he talks a lot about the ideas of, you know, testing as many different things you can. And with what we do, we love to A, B test. Like it's one of our favorite things, because if we can win, even on the click-through rate over our competitors and customers click our listing more than they click their listings, you know, we have a higher chance of converting that new customer that's looking for the products, et cetera.

Um, but my choice of starting to sell for Amazon, I think it really came from a business philosophy that I had. Whereas if you want to make money, you need to be where money is flowing and where money is streaming. You know, Amazon is a trillion dollar company.

You know, I know that if I tap into the demand that the platform already has, then I am also going to make money.

[Angela Thomas]

I don't know a lot of people who have this philosophy, but that's always my saying to my mentees. If they say I cannot pay a bill, I cannot afford this. And I'm saying you're standing in the wrong direction.

Money is everywhere. If you don't have it, you are just not in the right direction. You have to review on which direction you stand.

So very smart on that point that you see where the money flows, I go and I'm gonna make some business out of it.

[Jason Kwao]

Exactly.

[Angela Thomas]

So what was your first product that you sold on Amazon?

[Jason Kwao]

So my first product that I sold on Amazon was actually a sourdough basket. So it's a bread basket. And most people actually don't know about a sourdough basket, but you seem like, you know, right?

[Angela Thomas]

Yes. Yes. I come, I actually grew up in a bakery, so I know everything about bread.

Oh, is it?

[Jason Kwao]

Oh, amazing. I make like sourdough for my kids. Like I got the starter and everything.

It's amazing. Yeah. So my missus even loves it today.

But I, my first job was in a bakery at Sainsbury's, um, in the UK. And then, um, I found this opportunity of selling the sourdough basket on Amazon and I thought, okay, you know, let's try it. You know, I feel like in life, someone's always guiding me.

So me working in a bakery and then seeing the bread product and I really love bread myself as well. Um, it made sense to me. The numbers were making sense.

So, um, I launched an item I bought just stuck from China. Um, I think I started with like 1,500 pounds. Um, and as I'm selling, you know, at the start, like I'm losing money, I'm not making as much money.

And I hop on a call with a mentor and he tells me, you know, you're doing well, but just make a few tweaks here, here, here. And I make the tweaks and then I'm breaking even, then I'm profitable. And then people come, they're buying wholesale baskets from us.

So then we're making even more money. And then COVID came and, you know, sourdough and COVID, it was like.

[Angela Thomas]

That was a self-sustainable business.

[Jason Kwao]

It was a gold rush, but I made a mistake at that point where, um, I was enjoying all the money. I thought I was rich, you know, cause for me back then delivering pizzas, I'm now making 10k in sales per month.

[Angela Thomas]

It's already skyrocketing.

[Jason Kwao]

Oh, you know? Yeah. And I was, I was so happy, but rather than me reinvesting that money into the business, I was too busy thinking, you know, I have made it in life now, you know, um, I realized, okay, I still have the skillset, but what I can do, cause I know how the formula works on Amazon.

We're going to work with an agency, partner with them. We help brands grow. So we work like Elemis, Dermalogica, uh, some of the biggest brands in the BE industry and, you know, doing millions and millions.

[Angela Thomas]

I saw Dermalogica on your, on your profile as a company that I will know.

[Jason Kwao]

So it was, um, for me that made me think like even bigger, you know, from 10k to now hundreds of millions and, you know, yeah. Now the game for me is like, you know, like how big can we go, right? There's so many numbers to go ahead and unlock.

[Angela Thomas]

Having an Amazon business now explain this to me if I'm not digging too deep, but you mentioned you just had this sourdough bread basket and, uh, you was able to, yeah, break even, adjust this and that to get into the profit zone. And what are the major mistakes a lot of people do or what is the common mistakes that people who sell on Amazon on terms of the mindset, uh, that you, you can help actually as well, because you said you had a mentor, you called this and that needs to be changed. How important is the mindset of not opting out at this stage where you are not yet profitable?

Just stick in.

[Jason Kwao]

Yeah. So for me, one of the most important things, uh, when it came to Amazon was to get the knowledge, you know, um, for example, with driving, you don't just go sit in a car and you start driving straight away. Um, you do your theory first, at least in the UK, you learn everything from the book and then you go sit in the car of the instructor, you know, they're sitting next to you that are acting because on the road, there's lots of different influences of things that are going on.

And then after that, when you pass your test, then you can go ahead and do things on your own. So for me, when I started Amazon, it's the same way I studied courses, everything that I needed to know, I had the theory, but then as I was in the game, I was actually selling on Amazon. The product is live.

I'm realizing, okay, this is not as easy as I thought it is in the book. So then I get a mentor and he's like my instructor and he's helping me do this, does that. And after I made the tweaks, then I could go ahead and do everything on my own.

So, um, that's the exact same way I would recommend for everyone. I think most people go into it and they straight away want to go sit in the car and control everything themselves. They might watch one or two YouTube videos and they're like, yeah, I know everything, but you're only getting bits and pieces of information.

And if you use those bits and pieces of information, you don't have the whole map together. You know, you're going to get lost. You're going to go missing.

You're going to be like, this doesn't work. I give up. I quit.

But even one call, when I hop on people, one call, I can literally see 10 things that you're doing wrong straight away. Your images are not good. You know, it might work on your website, but it's not going to work on Amazon.

It's so competitive. You're advertising, you're targeting the wrong keywords. Um, your reviews, you know, you might have bad reviews.

You don't have enough reviews and there's so many things on Amazon to go ahead and consider.

[Angela Thomas]

Yeah. I think it's so many puzzles. You have the picture, you have the product.

Is it even necessary to have a good product? Yeah. Then you were saying something about the numbers game, clicks and keyboards and all of these things to bring it all together is something very orchestrating a big thing, isn't it?

So what is the most important thing around these big puzzles that you have laying in front of a founder? What do you think is the most important key point on that?

[Jason Kwao]

So I would say number one would be the keywords. If customers can't search for your products, you know, how are they going to find it? They need to be able to, to find a product.

And once they search the product and your product is showing up your main image, does it stand out from your competitors images? Or is it all the same? Because if it's all the same, why would I click on your one versus the other person's one?

So the keywords, the title, and then you've got your main image. And then I would say now reviews as well, you know, people want to know that, you know, this product is going to be the right product for me. They don't want to purchase and then have to send it back.

Obviously it's easier here in Dubai, but in the UK, you got to go to the post office and you know, and then they don't open It's a hassle, but yeah, I love Dubai for the convenience. Thank you Dubai for that. So, yeah, I would say those are the three main things I would go ahead and look at.

But then if you want to scale and you want to be bigger, you're advertising, you know, that's where most people leak money. They either lose money or they make a majority of their money. Like how strategic are you being with the keywords that you are targeting?

And then when you target the right keywords, you get your ranking, you can spend less on advertising. And I like video ads as well on Amazon, they perform quite well.

[Angela Thomas]

Jason, you just gave us so much value around how you do Amazon, but how do you help? Let's talk about your own scaling strategy. Now finding out you are selling good and that's what you're doing is working.

How and when did you find out that this is exactly something not only to shift for you in the B2Z market, but also showing others in the B2B market? Where was then the shift where you said, okay, I can shift myself and I can leverage. Where was this moment?

And when did you decide how to go?

[Jason Kwao]

Yeah. For me, weirdly enough, I feel like business opportunities are abundant. The opportunities are abundant.

I look at my skillset and I look at what the market needs. So for me, I knew I had the skillset and I knew there's people selling on Amazon and they can, you know, learn how to make more money on Amazon. You know, you might have a great product, but you're literally struggling to put it in front of the right people.

And there's many founders that come to us and they're in that situation where they have their product, but they don't necessarily, they're not necessarily making the amount of money they know they can be making when selling on Amazon. There's sellers that, you know, we help, um, we build their business from zero to six figures. We literally just make a few tweaks to their products, adjust the advertising and they go off and they make their money.

And the thing I like about Amazon is also a system. You know, once you have the system in place, you can just go ahead and repeat, repeat, repeat. There's also people that come to us, you know, they're selling a lot on Amazon.

They're making a lot of money. They're already at six figures, but they're not profitable. They're struggling with their profitability.

So then we'll come in and we'll look at your advertising. We'll see, okay, you're leaking money here. You're leaking money here.

You don't need to be spending here. Um, you know, turn this campaign off or, um, for example, this product, it's not worth it. You're losing money here.

Let's focus on the products that are actually making money. Let's drive those products. Let's drive the sales there.

And we literally grew the profitability of one client that came to us by 50% just within two months of working with us. So just like lots of little tweaks that, you know, for me, it's very easy. I just look at the numbers, tell me data stories and I understand it, but I'm not sure what it is.

[Angela Thomas]

For a founder, it is hard to bring all these puzzles together because as you said, it has so many influences in place, but I wanted to know your own business case with showing others, how does it work? Do you do this one-to-one or do you have a program, a mentoring program where one-to-many and you tell them and that is then your point of shifting or where is your point of shifting?

[Jason Kwao]

Yeah. So for us, um, as an agency, um, they come to us and we have our team, we have our setup and, you know, we run everything for them. So it's a done for you model.

Uh, there have been people that have come to us and they said, you know, can you train us in, you know, the way that you do things? Um, we've tried it. It's not necessarily one that I do like because it's still very complicated.

Right. Um, and I think maybe in the future, what we will build out is, you know, you, we teach you, but then we also sit with you for a few months, you know, like directly you have interaction with ourselves, with the team, and then we help you make those adjustments. I think that will be a good way to help a lot of smaller brands who might not necessarily be able to afford our services.

And then there are people as well that come to me and they're like, you know, I want to start selling on Amazon. Like, how do I figure out this whole game of Amazon? But I also think mindset is very important because out of 10 people that will come to me, only one out of 10 will actually follow through on, you know, everything that I do tell them.

Yeah. Yeah.

[Angela Thomas]

Very interesting. So in the agency, how many people you have, uh, that, that are working with you and your team and you as a leader, how you pick them to fit into, into your universe of Amazon?

[Jason Kwao]

Yeah. Um, so at the moment, I believe we have five members of staff in our team and how I pick people. Um, honestly, I, I asked questions around their skillset because I want to know, like, did I actually understand what they're doing?

But the main thing I'm looking for when we pick people is around their creativity, you know, the ability to think outside of their box, um, step out of the matrix. It literally like one question I, I asked, um, recently on interviews, you know, if you had to take a car from here to the moon, but you couldn't use a rocket ship, how would you go ahead and do it? It's a very good question.

[Angela Thomas]

And I thought I was already innovative. I share with you my question. Yeah.

And what do you want him to answer?

[Jason Kwao]

I mean, I want anything, you know, like figure it out, like, don't come to me and ask me, I need you to think outside. And one guy said something, he's like, you know, I'll take a 3d printer to the moon and then, you know, build a car there, which I thought was very interesting, but you know, the more creative someone is, you know, the more I gravitate towards that person to find solutions to problems.

[Angela Thomas]

I always ask my future employees that I interview, um, if the company would pay them a mentorship, a course, a training course, which one they would pick. So I exactly know what mindset they have and if they have a role model and if they don't know how to pick or to pick anybody, then I know they do not invest any of their private time into self-development. And that's something also very insightful.

So Jason, when it comes to entrepreneurship, you are an entrepreneur, a young entrepreneur, you have a beautiful wife. I see all along you taking your, your young family along your journey. And that is something so adorable to me, because sometimes I find founders who are, you know, doing their entrepreneurial situation, and then they do not want to share it with their partner out of fear.

They kind of poison the atmosphere at home. They true live it twice. They don't want that.

And, um, I just wanted to know what is the reason for you to take your partner so tightly along?

[Jason Kwao]

You know, it's, it's beautiful because I also feel like my partner came into my life and it was like God given, like it was a gift for me to help me become a better person because we met at university. And as I'm at university, um, I had these pair of shoes there and I wasn't really wearing them. She's like, you're not wearing these shoes, you know, you should do something with them.

I was like, ah, yeah, just do whatever with it. And she goes and she sells on eBay and she makes money.

[Angela Thomas]

Not on Amazon.

[Jason Kwao]

But she sells it on eBay. I'm like, oh, this is interesting. She made some money from this.

And, you know, from there we started learning together, investing together. So we're making money together. And early on, I realized, okay, this is someone who has come into my life that is here to help me.

And I'm here to help them as well. So everything we do, we literally do together. Like right now she's at a cafe, you know, doing some work and I'm going to see her right after.

We do everything literally together.

[Angela Thomas]

Beautiful.

[Jason Kwao]

Yeah.

[Angela Thomas]

Very beautiful. Because I think it's so important in my world, it's also non plus ultra, as I can imagine, to have a business running together with your partner, because then you are taking them along and you go the pathway together. And I feel all the time that not taking your partner along with you is earlier or later on the path creates a gap where you can't close it anymore.

Because, yeah, coming home, you know, being tired, this partner doesn't know why you're tired, why you're pissed off, why you be very happy, why everything is upside down or so. They don't understand. And then they're gonna make their own.

Yeah, if you have a lot of space for creativity, and you never win a two front side, yeah, war, as I can say, and you're losing it out. And if the gap in a partnership and a marriage and a relationship gets bigger and bigger, you on one hand cannot close it anymore. That's why I find your journey so beautiful.

And it's such a nice thing to see that you guys are doing it together.

[Jason Kwao]

100%. Yeah, I do agree. In our relationship, we also had a moment where we were working separate jobs.

And you know, we could feel the distance, have the children, or had one kid to look after. And our daughter has autism. So it was like so tricky, and more and more distance.

But then we figured out, okay, listen, it's time for us to start fresh. Let's start from scratch. Let's build together.

Let's build what we truly want and truly desire. And I think it's very, very important to build together.

[Angela Thomas]

Yes, it is. And also reflects then on the next generation of entrepreneurs that you're bringing up. Jason, in your life, and in your business life, being a business person, it is crucially important to stay very flexible in your brain.

But that doesn't come with ease. And I think sport is a very important factor to stay flexible in your body, staying flexible in your mind, and how you are doing this. Now, Dubai is a very good space of being fit and get supported.

I actually see a lot of fit people around here. But how do you see that relation between both of these sides business and fitness?

[Jason Kwao]

Yeah. So for me, I think they correlate a lot, you know, health is very, very important. And I see health as important because you can have all the money in the world.

But if you're sick in the hospital, you know, and you're dying, that money does not mean anything to you. You know, so taking care of your body is one of the most important things you can do, even in terms of eating, like the type of food you eat. I wake up sometimes, I don't eat the right food, and I can feel it immediately.

My body is just like, I feel like I'm uphill battle, I'm climbing. But if I eat right, or if I even faster something before I start my day, I feel 10 times stronger that day, you know, and I have three pillars for me when it comes to money and entrepreneurship. And I got this from Patrick Red David, amazing entrepreneur from Valley.

So he says, health is the number one pillar, then you have your skills, and then you have your network. So Dubai is very good for networking.

[Angela Thomas]

Yes, you are in the desert, you need to have a good network to send out your entrepreneurial caravan.

[Jason Kwao]

Literally, literally. And I love the internet for networking as well. So network, your health, and then your skills.

Because for me skills, I realized, okay, Amazon is my skill, that's what I'm going to focus on. But my partner is also very amazing at marketing. A lot of the posts that you'll see on LinkedIn, she's, you know, A great job, that Will Smith, king of Amazon.

[Angela Thomas]

Duplicate was a very good unique thing.

[Jason Kwao]

Very good. Thank you very much. Yeah.

So we have a lot of fun with everything that we do. And I thought when you blend these, then the money comes, you know, the money comes as a byproduct of investing in your health, of networking, people know you're the person, you know, if they need something, and then you got a skill set as well, to be able to drive value in the marketplace.

[Angela Thomas]

Thank you for that insight. And then it is also something very motivating for others who are starting maybe only their entrepreneurship, or even are in there, behaving maybe not so healthy, or not so focused and lost track. I think that is a very important point of fostering your success to, to stick with you.

And I wanted to know one of the last questions, Jason, where we can find you and what exactly we can get from you besides your selling baskets for our dope rat.

[Jason Kwao]

Yeah, so on all platforms, Jason Quao, you can find me on all platforms. LinkedIn mean the one we're most active on at the moment.

[Angela Thomas]

We are going to put every link under the show notes. No problem, people will find you.

[Jason Kwao]

Thank you very much. And I think you said what's next, right? For me at the moment, with Intermaster, our company, Internet Mastery, what I'm looking to do is the internet is so powerful, you know, so strong.

Where I'm from in Croydon, there's a lot of people still struggling and still trying to figure out life. So I want to be able to show with my story and my skillset, with the internet, if you invest into yourself, you can go ahead and create any life that you want, you know, just simply by investing in yourself using this tool that's available to all of us, you know.

[Angela Thomas]

Yeah, knowledge is everywhere now.

[Jason Kwao]

Literally, literally. So yeah, I want to go ahead and do that and inspire people.

[Angela Thomas]

Okay. And on what newspaper we see you the next?

[Jason Kwao]

There's another one coming soon.

[Angela Thomas]

I know one, because we are launching also a skill in a magazine and every guest that we have in 2025 will be featured also on the skill in a magazine. So I'm gonna welcome you there.

[Jason Kwao]

Thank you. I'll be very happy to be on there. Thank you so much.

[Angela Thomas]

Thank you for being here. And thank you for letting pick us your brain, Jason.

[Jason Kwao]

No, it's an absolute pleasure, Angela.

[Angela Thomas]

I hope you liked it.

[Jason Kwao]

It was amazing. One of the best interviews I've ever done. Yeah, it was really great energy, really great questions.

Yeah, like you're so amazing.